Property Business Benefits

Property Business Benefits

Property Business Benefits – The following is an article that discusses the benefits that investors will achieve when investing in the property business.

The COVID-19 pandemic that has hit the country since three months ago, has been recorded pressing property prices, both new property and secondary property. One factor that triggers a decline in the price of new property offered by developers, one of which is the decreasing level of demand. This happened because people’s purchasing power had decreased, due to economic uncertainty caused by the Covid-19 outbreak.

The rising unemployment rate due to this crisis has also made potential customers, especially end users who have been terminated, to cancel their intention to buy new property. On the other hand, employees who are more fortunate have to postpone the purchase of new properties because they have to be on guard amid the uncertain economic conditions of the country. The reason is, even though the new normal has been implemented, it turns out that the curve for COVID-19 sufferers is actually increasing every day.

During the pandemic, there was intense pressure on the property business, including on new residential properties. According to data from Indonesia Property Watch (IPW), the sales value of new residential properties in DKI Jakarta in the first quarter of 2020 was recorded at IDR 83,230,609,980 or decreased by 33.3% on a quarterly basis (qtq).

This value is still lower than the same quarter last year, which was 24.3% on an annual basis (yoy). This is also reflected in the number of units sold, which also decreased by 37.9% (qtq) or decreased by 29.4% (yoy).

Of the total new property sales, the segment of house prices above Rp2 billion dominated 75%. Meanwhile, the composition of home sales at a price of IDR 1 billion – IDR 2 billion is 25%.

So, is now the right time for consumers or investors to buy new properties?\

Investment Opportunities in the Middle of Crisis

In Chinese, crisis is defined as “weiji”. The word weiji is a combination of two words: “wei” which means danger, while “ji” means opportunity. This word can mean that, in every threatening danger, there is always an opportunity to be had. This includes the property business, especially new properties.

Advantages of Buying New Property Now

In current conditions, the monitored developer has issued and offered many attractive purchase programs. The point is how consumers can absorb their products, while developers can play cash flow to survive. If you look at the many attractive incentives being given today, there is not necessarily a similar incentive when conditions were normal.

Here are some of the advantages of buying new property during a pandemic crisis like this:

1. Special Price

The laws of supply and demand apply to the new property market. When demand is limited, while supply is abundant, the selling price will naturally fall — or at least stagnate. In current conditions, where developers find it difficult to sell their new properties, new residential property prices are expected to fall. Indonesia Property Watch predicts that in the second quarter of 2020, new residential property prices will drop by an average of 5% – 8%.

The trend that is happening now is that many developers offer special prices (in the form of discounts or cashback) when selling their new properties. The figure can reach above 10%. For both consumers and investors, this is a golden opportunity to buy new property.

Also Read: More Profit to Buy a House or Apartment

2. Various Attractive Promotions

Buying a new property now means you have the opportunity to enjoy a variety of promotions and interesting gimmicks from the developer. This promo can be in the form of direct prizes in the form of cash or goods, down payment subsidies (DP), interest subsidies, or mortgage interest rates that are lower than market interest rates.

In addition, developers usually offer easy ways to pay, such as paid holidays. With this promo, prospective buyers can book or book the desired new property, then start paying a few months later, depending on the promo promised by the developer.

3. More Choices

With fewer enthusiasts, you certainly have more choices for new properties — whether comparing properties across multiple projects, or units in one project. For information, in a new property project, especially residential, consumers tend to choose certain units, such as a house facing a direction other than the west, choosing a house with a certain number and avoiding certain numbers that are considered unlucky, avoiding houses in the skewer area, and so on. Now, with a minimum number of potential buyers, you are more free to choose the new property unit you want.

4. High Gain Capital

Buying new property in a crisis, where the purchase price is low, you will have the opportunity to enjoy a high capital gain when the property market situation returns to normal. This is because the developer will gradually increase the price of new properties that have not been sold at this time, especially when entering the seller’s market phase.

More Profit to Buy a House or Apartment

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More Profit to Buy a House or Apartment – Houses and apartments are different things that both investors and residents alike love. But what you have to know is which one is more profitable.

Considerations made based on the cost-benefit ratio when living in an apartment or landed house can be an effective guide in choosing a residence. The type of living space chosen will greatly affect the amount of monthly expenses, property investment, lifestyle and social life of the owner of the residence in the future.

Whether it’s an apartment or a house, each has its own advantages and disadvantages when viewed from multiple perspectives.


Distance can be a major consideration in determining the right type of occupancy between apartments or landed houses.

Nowadays, it is very difficult to find landed houses that are located close to office areas or are in the city center. Limited land in urban areas makes developers focus on building landed houses in suburban areas.

Apartments themselves are specially built to solve the problem of lack of residential land in the city center. Therefore, if your job requires you to live close to your office location, when you have to choose between an apartment or a house, living in an apartment will be better than living in a narrow house that has more mileage.

The problem is that apartments in the city center are generally very expensive and the availability of units is limited. If the budget is insufficient when choosing between an apartment or a house, housing that is located in strategic locations, such as those directly connected to toll roads or integrated with public transportation, can be an option.

Ownership Rights

The property ownership factor is also often considered when choosing to live in an apartment or house. The reason is, when you buy a house, you will get a Certificate of Ownership (SHM) on the land and buildings you live in.

Meanwhile, the ownership rights you receive when buying an apartment are limited to Building Use Rights (HGB) which are only valid for 20 years and need to be renewed thereafter through a certain process.

Maintenance and Security

Facilities are another important factor in weighing the advantages of living in an apartment or house.

If you live in an apartment, you can indeed be accommodated with various comfortable facilities. Unit maintenance such as electricity and water installations are directly handled by the developer. The security of living in an apartment is also more guaranteed because it has a more professional security unit and a sophisticated system.

However, to obtain this convenience, apartment unit owners need to pay a monthly fee to the developer, which is quite expensive compared to the maintenance costs of living in a landed house. Living in a landed house can make the owner more independent and economical in terms of residential maintenance.

Also Read :The Difference Between Clusters and Townhouses

Investment Side

A residence, be it an apartment or a house, is an investment asset for the owner. Apart from being residential, apartments are also very likely to generate more investment when leased, especially when located in strategic locations.

However, according to an expert financial planner, Eko Endarto, landed houses are the most profitable assets because land prices continue to increase significantly every year. When choosing between an apartment or a house, it is better to consider the convenience of selling a landed house, in contrast to apartments that are difficult to sell.

Living Environment

After all, living in an apartment will always be limited by various regulations so that it is not as comfortable as living at home. Likewise with the area of ​​an apartment that has been fixed, unlike a house which even though its initial area is small, it can still be expanded in size vertically or horizontally.

Even in your neighbor’s life, living in an apartment or house certainly has a difference. Because you live in close proximity, you can’t get the maximum privacy like living at home.

The Difference Between Clusters and Townhouses

The Difference Between Clusters and Townhouses

The Difference Between Clusters and Townhouses – Do you know the difference between a cluster and a townhouse, ordinary people usually don’t know this. but for those of you who want to enter the world of property, you must know this.

Before deciding to choose one type of house between cluster houses or townhouses, it’s good to know more about the differences between cluster houses and townhouses.

1. A cluster house does not mean a townhouse

Before discussing more about the difference between cluster houses and townhouses, it is important to first understand the definition of these two types of housing.

A cluster house is a group of houses built in one environment with a harmonious composition without any fences separating the yard. However, generally there is only one access road in and out which is guarded by security officers, so that the safety of the residents is considered guaranteed.

Meanwhile, a townhouse is generally defined as a housing complex with a limited number of units located in the middle of the city with a system like a cluster house where the entire complex is protected by fences or walls. The supporting facilities provided specifically for townhouse residents can be considered exclusive and magnificent, such as swimming pools, fitness centers, and others.

2. Different residential property design policies

If you are someone who prefers a dream house with a view that is free to tamper with, it’s a good idea to choose a cluster house. Even though the house that was purchased already has its own architectural design, it does not rule out that you can renovate the house so that the architectural design of the house is more in line with your wishes.

It’s different with townhouses, the architectural design of the house is even more magnificent and charming to suit the entire complex. However, unlike cluster houses, it is generally not allowed to renovate the front view of the house.

3. Different basic concepts of housing complexes

In the cluster housing complex, the main priority lies in the safety of the residential environment. The cluster housing uses a one gate system or one access system which is closely guarded by security officers 24 hours a day.

Although townhouse housing also uses a one gate system like a cluster house, the townhouse system is present in Indonesia to provide exclusive housing in the middle of the city to meet the needs of expatriates and elites.

4. The number of housing units in the cluster and townhouse system

The difference between cluster houses and townhouses can then be found in the number of housing units in one housing complex. Cluster house complexes usually have a fairly large complex area with the number of units that can reach hundreds of cluster houses.

Whereas in housing with the townhouse concept, you may only find dozens to dozens of housing units in one complex. It is much less complex than a cluster house because of the exclusive concept that is the principle and the selling value of the townhouse housing.

Also Read :Questions to Ask the Property Agent

5. More exclusive facilities in townhouses

Both cluster house complexes or town houses, both are equipped with various facilities to support the activities of its residents, ranging from sports facilities such as swimming pools, basketball courts and jogging tracks to green open spaces such as parks or even artificial lakes.

However, in cluster houses, the facilities are scattered in a more limited number of housing complexes. In townhouse housing, the facilities available specifically for residents tend to be more complete and can all be enjoyed in the same complex.

Those are the basic differences between cluster houses and townhouses. Each type of housing certainly has its own advantages and disadvantages that need to be your consideration in choosing the most appropriate housing according to your needs. So, what type of housing do you think best suits your dream home? Cluster house or townhouse?

The Advantages of The Second House Compared to New House

The Advantages of The Second House Compared to New House

The Advantages of The Second House Compared to New House – Did you know that in buying a house there are many advantages and disadvantages. in buying an old house there are more advantages than buying a new house.

Buying a second home, especially a house for sale in a crisis like this, offers many advantages. Here are some of the advantages of investing in a second home and things to consider before buying.

The house building is finished

The houses for sale on the secondary market are already established, so you can see the shape and quality of the houses for sale. The shape and quality of the house certainly affects the selling price of the house.

On the other hand, when you buy a new house, you can only see the shape of the house for sale based on the picture from the brochure created by the developer.

The house is ready to live in

Usually, second-hand houses are sold in a ready-to-live condition, or at least livable. In contrast to the houses for sale by developers, who generally pivot, aka houses for sale before they were built.

Home Environmental Conditions Already Alive

Unlike the new house, the second house for sale by the owner usually has a ready-made environment and supporting facilities, such as having neighbors, social control, security systems, educational facilities, health facilities, places of worship, and other facilities. In addition, infrastructure for housing areas, such as roads, parks, electricity and water are already running.

In contrast, the houses for sale by developers in the primary market generally do not yet have a living social environment, facilities and infrastructure. Thus, residents need longer time to adapt because the social system has not been running normally. Making the home environment come alive takes a long time, unless the house is in an old housing development project.

House Prices Are More Slanted

Buying the owner’s house for sale on the secondary market certainly allows you as a potential buyer to have room to negotiate. Unlike the house for sale by the developer, which has a benchmark price and discounts of a certain amount.

Usually when the house is sold, the owner (seller) has set the ceiling price and floor price. The meaning of ceiling price is the highest selling price offered by the seller. While the floor price is the benchmark for the lowest price at which a house can be sold, of course this price is not disclosed to the buyer.

So, as a buyer, you must be observant about the condition of the home seller. Especially during a pandemic and crisis, which is a buyer’s market, where the buyer is king. Situations like this often require that the house be sold cheaply by the owner because they need money.

Also Read :Wall Background Ideas for Photo Spots

The House Is Ready To Be An Investment

A house that is ready to live in can also mean that the house is ready to be rented out or the house is resold after being renovated. If the house is near campus, mall (shopping center), or office, you can rent the house. If the house is large enough, you can make it a boarding house (boarding house). For boarding houses, of course you have to prepare special management.

On the other hand, some second-hand home investors are looking for homes to be sold through auctions conducted by the mortgage lending banks. Houses sold through the auction channel are houses whose owners cannot pay mortgage installments to the bank (bad credit). These houses are usually sold in good condition and the prices are low. So with a little renovation, the house can be sold at a lucrative capital gain.

Smaller Investment Risk

A living home environment with all the amenities allows you to measure the investment risk when the house is sold or offered by the owner. Usually, houses that are in the finished area have a lower investment risk than houses for sale in the primary market.

Secondary houses have a history of escalating increases in selling prices (capital gains) and rental yields that can be used as a reference for you in investing.